Marketing Daily
Tuesday, February 21, 2012
  • Pro Sports Solve Social Media Puzzle

    The challenge of social media for major league sports is how to engage fans without disengaging them from the game by interrupting those all-important … Read the whole story

  • How to Avoid Social Presbyopia

    Many in my generation are at risk for social presbyopia -- the inability to acknowledge the seismic shifts in behavior driven by social media … Read the whole story

  • CMOs Becoming 'Marketing CEO Super-Species'

    Based on in-depth interviews with 30 "game-changing" lead marketers at companies spanning a broad cross-section of U.S. businesses, CMOs are stepping up to the … Read the whole story

  • Cabela's Expands, Rolls Out Smaller-Store Format

    Just in time for spring turkey season, outdoor outfitter Cabela's is unveiling expansion plans, including a new retail concept called Cabela's Outpost. The first … Read the whole story

  • Mazda Drives Into Truffula Valley

    Mazda North American Operations is partnering with Universal Pictures for a promo centering on the 3D version of "Dr. Seuss' The Lorax." The automaker … Read the whole story

  • Consumers Forgoing Pay-TV For Internet Services

    According to The NPD Group, video-on-demand revenues from pay-TV services hit $1.3 billion last year, with 15% of consumers age 13 or older having … Read the whole story