Marketing Daily
Tuesday, February 21, 2012

Top of The News

It's Post Time, Again
by Thom Forbes

Flash Quiz: What's the No. 3 cereal maker in the nation based on pound sales? If you said Ralcorp Holdings, you'd be wrong on two scores. First, Ralston got out … Read the whole story

  • SPORTS
    Pro Sports Solve Social Media Puzzle
    by Karl Greenberg

    The challenge of social media for major league sports is how to engage fans without disengaging them from the game by interrupting those all-important … Read the whole story

  • COMMENTARY
    How to Avoid Social Presbyopia
    by Drew Neisser

    Many in my generation are at risk for social presbyopia -- the inability to acknowledge the seismic shifts in behavior driven by social media … Read the whole story

  • RESEARCH
    CMOs Becoming 'Marketing CEO Super-Species'
    by Karlene Lukovitz

    Based on in-depth interviews with 30 "game-changing" lead marketers at companies spanning a broad cross-section of U.S. businesses, CMOs are stepping up to the … Read the whole story

  • RETAIL
    Cabela's Expands, Rolls Out Smaller-Store Format
    by Sarah Mahoney

    Just in time for spring turkey season, outdoor outfitter Cabela's is unveiling expansion plans, including a new retail concept called Cabela's Outpost. The first … Read the whole story

  • Mazda Drives Into Truffula Valley
    by Karl Greenberg

    Mazda North American Operations is partnering with Universal Pictures for a promo centering on the 3D version of "Dr. Seuss' The Lorax." The automaker … Read the whole story

  • TECHNOLOGY
    Consumers Forgoing Pay-TV For Internet Services
    by Aaron Baar

    According to The NPD Group, video-on-demand revenues from pay-TV services hit $1.3 billion last year, with 15% of consumers age 13 or older having … Read the whole story