It was a fit night for new twists by old comfort brands like Kraft's Miracle Whip, JC Penney and Johnson's Baby. The Oscars telecast featured a 63-year-old host, a Best … Read the whole story
To promote its new, limited-time Angus Steak & Egg Sandwich, Dunkin' Donuts has launched a "Like a Boss" Facebook app that lets fans create … Read the whole story
Ram Truck is making a big commitment to country music this year by expanding its relationship with Yahoo around its Ram Country on Yahoo … Read the whole story
The campaign -- which is the first work from agency Leo Burnett, which won the business six months ago -- includes print, digital out-of-home, … Read the whole story
Subaru is looking to tap into people's nostalgia for their first vehicles as a way to promote its Imprezza line of cars, via an … Read the whole story
For some time, the trend for NASCAR racers has been convergence of technology and appearance. This season, the cars will start looking more like … Read the whole story
The survey, conducted for NRF by BIGinsight, reports that 66.2% expect a check from the government -- the same as last year. The Internal … Read the whole story
Marketers are becoming increasingly aware of the value of their own data. The most valuable data is unique, aggregated from multiple industry sources and … Read the whole story