Marketing Daily
Monday, February 27, 2012
  • Dunkin' App Creates Video Resumes For Fans

    To promote its new, limited-time Angus Steak & Egg Sandwich, Dunkin' Donuts has launched a "Like a Boss" Facebook app that lets fans create ... Read the whole story

  • Ram Truck Boosts Country Music Efforts

    Ram Truck is making a big commitment to country music this year by expanding its relationship with Yahoo around its Ram Country on Yahoo ... Read the whole story

  • Fifth Third Bank Focuses On Curiosity

    The campaign -- which is the first work from agency Leo Burnett, which won the business six months ago -- includes print, digital out-of-home, ... Read the whole story

  • Subaru Taps Nostalgia For The First Car

    Subaru is looking to tap into people's nostalgia for their first vehicles as a way to promote its Imprezza line of cars, via an ... Read the whole story

  • NASCAR, Advertisers Start Their Engines

    For some time, the trend for NASCAR racers has been convergence of technology and appearance. This season, the cars will start looking more like ... Read the whole story

  • Survey: Americans Want To Save Tax Refund

    The survey, conducted for NRF by BIGinsight, reports that 66.2% expect a check from the government -- the same as last year. The Internal ... Read the whole story

  • Focused Data and Intent-Based Targeting

    Marketers are becoming increasingly aware of the value of their own data. The most valuable data is unique, aggregated from multiple industry sources and ... Read the whole story