Marketing Daily
Thursday, March 1, 2012
  • Buick Touts Verano Tech, Surprises

    Buick is about to launch a raft of TV ads and marketing activity aimed at getting eyes on its latest car and smallest vehicle … Read the whole story

  • New Research, Same Results: Radio Still Going Strong

    The latest research confirms something we've known all along -- radio continues to play a key role in consumers' lives, regardless of alternative audio … Read the whole story

  • Macy's Gets Face(book)lift; Expands 'Ecosystem'

    Unveiling a new Facebook look as one of the first retail brands to switch to the new Facebook Page format, Macy's says it is … Read the whole story

  • Banks Seek Reinvention Via Social Media

    Some banks and other financial services firms are using social media to change their image, according to a new research report by Change Sciences … Read the whole story

  • CCFC, Other Groups Target 'Lorax' Movie Tie-Ins

    The Campaign for a Commercial-Free Childhood has launched a campaign urging parents and others to boycott purchases and any support of products/services being tied … Read the whole story

  • Q&A: Jaguar's Pryor Says The Brand Is 'Alive'

    Jaguar's new global campaign, "Alive," is the biggest campaign for the brand in years, and it comes as the auto brand has gotten kudos … Read the whole story