Top of The News
by Thom Forbes
Today's the big day. Nah, we're not talking about Apple's new iPad. We did that last week. We're talking apple slices. Specifically, the ones served up with the McNuggets and … Read the whole story
SPIRITS
by Karlene Lukovitz
Ciroc vodka saw strong engagement results from videos with integrated interactive capabilities across social media and mobile platforms shown during this year's Super Bowl … Read the whole story
COMMENTARY
by Jennifer Barron, Jesse Purewal
The attributes of B2B winners -- reliability, accuracy, quality, and ease -- are also the hallmarks of a great customer experience. UPS, GE, and … Read the whole story
RETAIL
by Sarah Mahoney
Linked to its Brazilian-themed merchandising and marketing initiative, the show tent will open to New Yorkers March 25 and run through April 7. "This … Read the whole story
by Aaron Baar
A new television advertisement for Virgin Mobile depicts Branson in his youth (complete with signature goatee) as he ponders the idea of founding a … Read the whole story
RESEARCH
by Karl Greenberg
We've been through a rough couple of years and, frankly, there isn't much reason for most Americans to be terribly optimistic. But there is … Read the whole story
RESEARCH
by Karl Greenberg
According to a new national survey commissioned by Motricity that focuses on sports fans and how they use their mobile devices, 79% of sports … Read the whole story
APPAREL
by Tanya Gazdik
UGG Australia is launching an integrated campaign that is a homage to the short film, "The Chase." The depth of the men's spring 2012 … Read the whole story
COMMENTARY
by Troy Young
While the principle of "it's not what you know, it's who you know" will always exist, the Rise of the Creative Middle Class is … Read the whole story