Top of The News
by Thom Forbes
The voice of a new generation of executive at PepsiCo turns out to be the return of an old hand. Under pressure from Wall Street to pay more attention to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Flex program is a tongue-in-cheek effort to engage the ironically inclined urban expatriates who have not quite resigned themselves to life on Revolutionary … Read the whole story
COMMENTARY
by Heidi Schoeneck, Op-Ed Contributor
Creating a 'Store within a Store' is not a new idea. Other than the increased product sales offering, why give up big-box real estate … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The campaign "Clean Happy," via San Francisco-based Mekanism, includes a music video and a series of consecutive "Method of the Month" music video vignettes … Read the whole story
PACKAGED GOODS
by Aaron Baar
Through the effort, which involves heavy social media activation as well as the sponsorship of country music star Tim McGraw, the brand looks to … Read the whole story
FOOD
by Karlene Lukovitz
Consumers are snacking significantly more than they were just two years ago, and restaurants are successfully increasing their share of those snacking occasions, according … Read the whole story
BEVERAGES
by Tanya Gazdik
MillerCoors is relaunching its 64-calorie beer -- previously called MGD 64 -- as Miller64. The relaunch includes a new bottle and look, as well … Read the whole story
RETAIL
by Sarah Mahoney
Now in its 40th year, Baselworld provides the perfect backdrop for brand announcements and gem envy. LVMH's Tag Heuer, for example, announced that actress … Read the whole story