Marketing Daily
Tuesday, March 13, 2012
  • Ford Flex Backs Humorous Suburban Dictionary

    The Flex program is a tongue-in-cheek effort to engage the ironically inclined urban expatriates who have not quite resigned themselves to life on Revolutionary ... Read the whole story

  • Big Box Supporting Small Box

    Creating a 'Store within a Store' is not a new idea. Other than the increased product sales offering, why give up big-box real estate ... Read the whole story

  • Method Launches Video Madness

    The campaign "Clean Happy," via San Francisco-based Mekanism, includes a music video and a series of consecutive "Method of the Month" music video vignettes ... Read the whole story

  • Pennzoil Effort Celebrates Love Affair With Cars

    Through the effort, which involves heavy social media activation as well as the sponsorship of country music star Tim McGraw, the brand looks to ... Read the whole story

  • Restaurants Grabbing Snack Share

    Consumers are snacking significantly more than they were just two years ago, and restaurants are successfully increasing their share of those snacking occasions, according ... Read the whole story

  • MillerCoors Relaunches Low-Cal Beer

    MillerCoors is relaunching its 64-calorie beer -- previously called MGD 64 -- as Miller64. The relaunch includes a new bottle and look, as well ... Read the whole story

  • Cameron Diaz Named Face of Tag Heuer

    Now in its 40th year, Baselworld provides the perfect backdrop for brand announcements and gem envy. LVMH's Tag Heuer, for example, announced that actress ... Read the whole story