Top of The News
by Thom Forbes
He didn't really say that, did he? Clients are known as "muppets"? And "if you make enough money for the firm (and are not currently an ax murderer) you will … Read the whole story
by Steve McClellan
Global marketing budgets are shifting to emerging markets. The World Federation of Advertisers reports that 60% of global marketers are shifting budgets to focus … Read the whole story
RETAIL
by Sarah Mahoney
Zara, which made headlines last year when it paid $324 million for a lease on its new Fifth Avenue store location, is the latest … Read the whole story
CONFERENCE
by Karl Greenberg
While each presenter talked about how they are bringing back virtue and idealism to their brand identity, Jim Stengel, former global marketing officer at … Read the whole story
HOSPITALITY
by Karl Greenberg
It is upping the ante on loyalty programs with an iPhone, iPod and iPad application that extends a new slate of services for its … Read the whole story
RESEARCH
by Tanya Gazdik
One study, for example, compared Evian bottled water from France, a nation shown to have a more favorable reputation, and Evian bottled water from … Read the whole story
by Mark Walsh
Volvo may not boast the marketing budgets of larger auto manufacturers, but that hasn't stopped the company from pushing into emerging ad segments, including … Read the whole story
COMMENTARY
by Vanessa Horwell
Why do so many press releases I read -- and some I am required to write -- fail to meet these standards? What's changed … Read the whole story