AUTOMOTIVE
by Karl Greenberg
The automaker, having recalled something like 14 million vehicles worldwide in 2009 and 2010 -- more than any other brand in the U.S. -- … Read the whole story
COMMENTARY
by Michael Miller
Brands need to multiply the power of value, content and word of mouth in order to create engagement that builds loyalty and keeps consumers … Read the whole story
TELECOM
by Aaron Baar
The company that made a name for itself offering low-cost (or "value-priced") home Internet services that were heavily reliant on phone-line dial-up returns to … Read the whole story
by Sarah Mahoney
Called "Life in Color," the song is featured in TV ads and a two-minute film, shot by famed fashion photographer Bruce Weber, as well … Read the whole story
TOURISM
by Tanya Gazdik
Michigan is launching its largest campaign ever -- $12 million -- which includes a national cable TV buy where the spots will air more … Read the whole story
SPIRITS
by Karlene Lukovitz
Building on its "Legendary Lines" Facebook app, where myriad Dos Equis fans daily post their own witty lines about the MIM (and get rewarded … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The company has told dealers about its plans to expand its presence in North America, including building a West Coast research and development center … Read the whole story
by Laurie Sullivan
Search contributes 18% across all brand categories, and a brand's Web site adds 16%. Companies want to get cozy with consumers, but marketers need … Read the whole story