Progressive Insurance is using Flo, the proprietress of the fictive insurance store, to go social about "The Best Day Ever." The campaign involves a … Read the whole story

Cone Communications' new Cone Green Gap Trend Tracker reports that a minority of shoppers believe marketers' environmental messages. But that doesn't mean they're not … Read the whole story

Chevrolet is hoping to create a lot of efficiencies and build a lot of bridges with its decision to give Chevrolet global advertising oversight … Read the whole story

According to Harris Interactive's most recent EquiTrend Study, nearly every top scorer shared two commonalities: that people had good feelings toward them and they … Read the whole story

John Hancock Financial Services is launching its first work under Chief Marketing Officer David Longfritz, who says the campaign "reflects the times we live … Read the whole story

A new study from analytics-driven advertising research firm PhaseOne Communications, presented at the Advertising Research Foundation's Re:think 2012 event on March 27, sheds light … Read the whole story