Marketing Daily
Wednesday, April 4, 2012
  • Chevrolet Rethinking Millennials

    Chevrolet is leveraging the entire portfolio of Viacom media brands, primary creative teams, talent and research to come up with marketing solutions -- and ... Read the whole story

  • Attracting A New Generation Of Deal-Seekers

    Coupons can be converted into a vehicle for creating an authentic connection with your target buyer and building loyalty. Marketers should appeal to the ... Read the whole story

  • Lincoln Readies Product, Customer Service Revolution

    "We are taking this wonderful brand and reinventing it in the 21st century as a true world class luxury brand with both compelling products ... Read the whole story

  • Report: Coupon Offers Decline 8.1%

    Food marketers drastically cut their use of coupons last year, issuing 13.1% fewer coupons than they did in the prior year. That amounted to ... Read the whole story

  • Ally Aims To Promote Financial Literacy

    Throughout April, Detroit-based Ally will aim to engage consumers in several activities centered on its financial literacy program, Ally Wallet Wise. Read the whole story

  • McCormick Dives Into Pinterest

    No mystery here: The millions of Pinterest users are predominantly female, 25-44, and a new PriceGrabber survey finds that 21% have purchased a product ... Read the whole story