Marketing Daily
Wednesday, April 4, 2012

Top of The News

Burger King, Going Public, Has It McDonald's Way
by Thom Forbes

The clever lede on Candice Choi's AP story was oft repeated in headlines across the country this morning -- from Newsday to ABC News to the San Francisco Chronicle: "Burger … Read the whole story

  • AUTOMOTIVE
    Chevrolet Rethinking Millennials
    by Karl Greenberg

    Chevrolet is leveraging the entire portfolio of Viacom media brands, primary creative teams, talent and research to come up with marketing solutions -- and … Read the whole story

  • COMMENTARY
    Attracting A New Generation Of Deal-Seekers
    by Samantha Skey

    Coupons can be converted into a vehicle for creating an authentic connection with your target buyer and building loyalty. Marketers should appeal to the … Read the whole story

  • AUTOMOTIVE
    Lincoln Readies Product, Customer Service Revolution
    by Karl Greenberg

    "We are taking this wonderful brand and reinventing it in the 21st century as a true world class luxury brand with both compelling products … Read the whole story

  • RETAIL
    Report: Coupon Offers Decline 8.1%
    by Sarah Mahoney

    Food marketers drastically cut their use of coupons last year, issuing 13.1% fewer coupons than they did in the prior year. That amounted to … Read the whole story

  • FINANCIAL SERVICES
    Ally Aims To Promote Financial Literacy
    by Tanya Gazdik

    Throughout April, Detroit-based Ally will aim to engage consumers in several activities centered on its financial literacy program, Ally Wallet Wise. Read the whole story

  • FOOD
    McCormick Dives Into Pinterest
    by Karlene Lukovitz

    No mystery here: The millions of Pinterest users are predominantly female, 25-44, and a new PriceGrabber survey finds that 21% have purchased a product … Read the whole story