Marketing Daily
Tuesday, April 17, 2012
  • Riunite Cultivates Wine Fans At NASCAR

    While NASCAR fans are a hugely fertile and loyal marketing target for innumerable products, including beer, one wouldn't necessarily associate them with being big … Read the whole story

  • Are You Delivering Seamless Marketing?

    Marketers who want consumers to interact with their brands in anything beyond a transactional manner must deliver on consumers' new "great expectations" and ask … Read the whole story

  • VW IPad App Touts The New Golf

    VW is firing up a U.S. promotion "Golf R Ultimate Fan Experience" for the 2012 version of the car, which it is calling its … Read the whole story

  • Target's Earth Day Freebie: 1.5 Million Bags

    The Minneapolis-based retailer is partnering with an organization that promotes sustainable decisions by allowing people to earn rewards for actions like recycling and reducing … Read the whole story

  • Western Union Launches Campaign, Evolves Brand

    Western Union is launching a new campaign with the goal of evolving the brand, which is best known as a communications company, to that … Read the whole story

  • STP Is Back With The King

    Armored AutoGroup is preparing a campaign to reintroduce the brand. The company is launching a TV, digital, radio and event marketing campaign this week, … Read the whole story

  • AT&T Fuses Technology, Family For Mother's Day

    The Hispanic campaign features a Mother's Day-themed commercial in which a teenage boy uses his Nokia Lumia 900 phone to record a performance by … Read the whole story