Marketing Daily
Tuesday, April 17, 2012

Top of The News

New Mustang: Hipster-Hippie Hybrid?
by Thom Forbes

Ford announced that it would be overhauling the Ford Mustang for its 50th anniversary quite a while ago but a story by the Wall Street Journal's Michael Ramsey yesterday has … Read the whole story

  • AIRLINES
    Riunite Cultivates Wine Fans At NASCAR
    by Karlene Lukovitz

    While NASCAR fans are a hugely fertile and loyal marketing target for innumerable products, including beer, one wouldn't necessarily associate them with being big … Read the whole story

  • COMMENTARY
    Are You Delivering Seamless Marketing?
    by Liz Aviles

    Marketers who want consumers to interact with their brands in anything beyond a transactional manner must deliver on consumers' new "great expectations" and ask … Read the whole story

  • AUTOMOTIVE
    VW IPad App Touts The New Golf
    by Karl Greenberg

    VW is firing up a U.S. promotion "Golf R Ultimate Fan Experience" for the 2012 version of the car, which it is calling its … Read the whole story

  • RETAIL
    Target's Earth Day Freebie: 1.5 Million Bags
    by Sarah Mahoney

    The Minneapolis-based retailer is partnering with an organization that promotes sustainable decisions by allowing people to earn rewards for actions like recycling and reducing … Read the whole story

  • FINANCIAL SERVICES
    Western Union Launches Campaign, Evolves Brand
    by Tanya Gazdik

    Western Union is launching a new campaign with the goal of evolving the brand, which is best known as a communications company, to that … Read the whole story

  • PACKAGED GOODS
    STP Is Back With The King
    by Karl Greenberg

    Armored AutoGroup is preparing a campaign to reintroduce the brand. The company is launching a TV, digital, radio and event marketing campaign this week, … Read the whole story

  • TELECOM
    AT&T Fuses Technology, Family For Mother's Day
    by Aaron Baar

    The Hispanic campaign features a Mother's Day-themed commercial in which a teenage boy uses his Nokia Lumia 900 phone to record a performance by … Read the whole story