"Team 24 Hour Fitness" athletes will make appearances and be featured in a raft of digital and traditional marketing efforts leading up to and … Read the whole story

PepsiCo continues to build on the impressive success of its half-the-calories juices brand, Trop50, with (more) new extensions and new "Girlfriends"-themed TV spots starring … Read the whole story

America's passion for all things organic is re-gathering steam: The Organic Trade Association says that sales of organic products rose 9.5% in 2011 to … Read the whole story

It's official: Facebook and Google's privacy policies are more confusing than government and financial services documents. According to a survey released by branding firm … Read the whole story

Merck and RESOLVE: The National Infertility Association remind couples that a "conversation with a specialist could be the start of something 'small.'" One in … Read the whole story

By far, the most common purchase is a greeting card, with 83% of the sample planning on buying one, followed by flowers, the choice … Read the whole story

The company has launched a musical event, sweepstakes, giveaway, social media and online marketing program with retail tie-in called "Zippo Encore." The effort aims … Read the whole story