Top of The News
by Thom Forbes
Abbott Laboratories became the latest drug company to swallow the bitter -- but evidently palatable -- pill of paying a huge fine for marketing a drug off label. All told, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Gamers enter the real world, competing against each other in physical and psychological tests, and performance driving. Only one person "survives," and that lucky … Read the whole story
COMMENTARY
by Andy Scott
Smart marketers are investing in social ads to get their messages heard above the noise of a TV show or live event. To ensure … Read the whole story
RETAIL
by Sarah Mahoney
The hunting and fishing duds are scheduled to arrive in stores in September. The line targets a "guy's guy" with clothes that include cotton … Read the whole story
AWARDS
by Karlene Lukovitz
Winners in 13 categories were chosen by a panel of grocery industry and social media marketing experts. Judges used a combination of consumer votes, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In the first segment of this two-part interview, Scott Keogh, VP of marketing, talks to "Marketing Daily" about how forthcoming products align with long-term … Read the whole story
TELECOM
by Aaron Baar
In a growing trend of telecommunications companies offering home security and automation services, AT&T on Monday announced plans to roll out a new home … Read the whole story
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by Wayne Friedman
Looking to push more family-friendly prime-time TV programming, the Alliance for Family Entertainment, backed by 23 major advertisers, is starting up a print advertising … Read the whole story