Top of The News
by Thom Forbes
In this "what-have-you-done-for-me-lately" world of ours, the headlines tell us that Wall Street is "disappointed" with Wendy's first-quarter results, the company is scaling back on its expectations
for this "transition … Read the whole story
RETAIL
by Sarah Mahoney
In a new analysis of the 17 digital tools most used in shopper mar keting, Forrester finds that many of the most-buzzed about -- … Read the whole story
COMMENTARY
by Kate Benson
Innovation is the name of the game in many industries, certainly in all of those that we recruit for. Innovation fosters new products, new … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. The feminine hygiene brand is tapping comedienne Heather McDonald to star in a … Read the whole story
FOOD
by Karlene Lukovitz
The country's leading vegetable company has made a minimum $6-million, multi-pronged, three-year commitment to increasing kids' vegetable consumption by engaging them through kid-friendly marketing … Read the whole story
by Aaron Baar
It's iced tea season, and Lipton has teamed up with country artist Lady Antebellum for a new marketing campaign that attempts to leverage the … Read the whole story
BEVERAGES
by Tanya Gazdik
"What I love about this partnership with LivingSocial is that it combines real life and social media in a very meaningful way for Mike's … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
The Institute of Medicine today released a report concluding that taking far-reaching steps -- such as changing farming policies, zoning laws and possibly instituting … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Audi of America this year is focusing marketing efforts less on high-volume cars like A4 and A5, and more on lower-volume vehicles like the … Read the whole story