Marketing Daily
Monday, May 14, 2012
  • Athenos: Yiayia's Back ...This Time For Feta

    After producing significant sales lifts for Athenos hummus, curmudgeonly Greek grandma Yiayia is back to give her stamp of approval to Athenos feta cheese … Read the whole story

  • Passionate Leaders Build Passionate Brands

    Find the passion, embed it into your people and culture, and put a face to your brand. Howard Schultz and Starbucks, John Mackey and … Read the whole story

  • Viceroy Hotels Debuts New Web Site, Pinterest Page

    Viceroy Hotel Group's newly redesigned Web site includes a tablet-friendly design and layout as well as a streamlined booking experience. In conjunction with the … Read the whole story

  • Designer Dehner Talks Dodge Dart

    When the 2013 Dodge Dart arrives in a few weeks, it is bringing along a carload of interior and exterior designers who have tried … Read the whole story

  • Samsung Videos Highlight Quality Of Memory

    Samsung makes the memory that goes inside many of those devices as well, and the company is looking to tell consumers about it for … Read the whole story

  • Total Beauty Starts Premium Sampling Program

    Marketing in the beauty business has long been fueled by sampling, with brands handing out itty-bitty products to skeptical women. Total Beauty Media Group, … Read the whole story

  • Study: Mix 'n' Match Ads For Affluents

    Research firm Ipsos Mendelsohn has taken a look at its own data from last year's media study of affluent consumers, and applied it to … Read the whole story