Top of The News
by Thom Forbes
There seems to be a general consensus that Americans eat too much and don't get enough exercise. Most people agree that obesity among children and adults has reached crises proportions. … Read the whole story
BEVERAGES
by Tanya Gazdik
Amstel Light's new ad campaign, "Savor Complexity," highlights the complexities of simple items. Consumers are encouraged to consider and appreciate things such as the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The campaign shows fictive customers in humorous ads where they do not believe a service advisor when told their maintenance is no cost, and … Read the whole story
RETAIL
by Sarah Mahoney
Just as it's rolling out its first phase of The Shops at Target, the retailer has unveiled the lineup up for its next round … Read the whole story
AUTOMOTIVE
by Karl Greenberg
There's been a lot of talk -- both positive and negative -- about Ford Motors' new ad campaign "Go Further," not so much because … Read the whole story
TRANSPORTATION
by Aaron Baar
Taking advantage of the planning many consumers may be putting into packing up a house or dorm room for new adventures, Mobile Mini touts … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
National Consumers League (NCL), a nonprofit consumer group, has sent a complaint to the Food and Drug Administration, arguing that the NuVal nutritional ranking … Read the whole story
COMMENTARY
by Tamara Weintraub
As online consumption grows and channels multiply, your local business must incorporate a wide variety of online tactics to reach consumers in the many … Read the whole story