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After having had a good look at the rambling enterprise she acquired last September -- sort of a corporate McMansion emblematic of a bygone era of build-it-big-and-gaudy -- CEO Meg … Read the whole story
RETAILAmericans are crazy about shopping on tablets, and a new study reports that 49% of retailers say tablet shoppers spend more per order. And … Read the whole story
- COMMENTARY
The positive connections that brands forge have the potential to turn every consumer into a brand ambassador. As you push your brands into the … Read the whole story
BEVERAGESEach celebrity worked directly with Coca-Cola North America and digital agency 360i to provide input on their themes, including design elements and content. 360i … Read the whole story
AUTOMOTIVESays Jack Bachinsky, VP marketing: "We decided to extend ["We Hear You,"] and this is the perfect next-generation ad." He says the "Trust" campaign … Read the whole story
AUTOMOTIVEFord is launching its first electric car solely online, and solely on Yahoo Screen's custom content online program, "Plugged-In." The program, launching May 29, … Read the whole story
- TECHNOLOGY
According to The NPD Group, 3DTV unit sales increased 74% and revenues increased 64% in the first quarter of 2012 compared with the same … Read the whole story
PHARMAPfizer Inc. is launching an app tied to its Lipitor prescription medication, marking the first time Pfizer has released a consumer mobile app for … Read the whole story
