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BlackBerry maker RIM, which reported Tuesday that it may experience an unexpected loss for the first quarter and saw its shares plunge nearly 8% yesterday, is in a "make-or-break blitz … Read the whole story
RESEARCHJust 9% of 200 global marketers surveyed by the CMO Council report that their companies have a highly evolved, integrated marketing model with a … Read the whole story
- COMMENTARY
The AMC original series "The Pitch" purports to provide viewers with "an intense, gripping, never-before-seen glimpse inside America's top ad agencies," yet it demonstrates … Read the whole story
RETAILThe Bentonville, Ark.-based retailer has unleashed print and radio advertising making sure consumers know their local Best Buy is closing, and inciting them to … Read the whole story
SPORTSAt one time the National Basketball Association backed the globetrotting ambitions of the Harlem Globetrotters. Now the Globetrotters have gotten their own sponsorship deals. … Read the whole story
ELECTRONICSAccording to new research from PwC U.S., people spend more time playing games on the various devices than they do watching TV or movies … Read the whole story
AUTOMOTIVEJeep is using the sponsorship to tout its limited-edition version of the Wrangler, the 2012 Jeep Wrangler Unlimited Altitude, with an integrated effort featuring … Read the whole story
