Top of The News
by Thom Forbes
Software developers may chafe at the iron-fisted rule Apple exerts over the apps it purveys in its App Store but they love the fact that Apple maintains strong control over … Read the whole story

HOSPITALITY
by Tanya Gazdik
Hilton Garden Inn is partnering with hunger-relief organization Feeding America to provide meals to needy families as part of its summer-long "Breakfast with Heart" … Read the whole story

FOOD
by Karlene Lukovitz
The tongue-in-cheek video campaign from Mcgarrybowen, Chicago, dubbed "Keep an Open Mouth," satirizes the tried-and-true public service announcement approach of celebrities delivering personal appeals … Read the whole story

PACKAGED GOODS
by Aaron Baar
This year's Olympics mark an important anniversary for basketball fans. It's the 20th anniversary of the so-called Dream Team that put the top players … Read the whole story

SPORTS
by Karl Greenberg
At NASCAR.COM and at selected races starting this month the campaign includes activation on American Ethanol's Facebook page, and a big presence at races … Read the whole story

AUTOMOTIVE
by Karl Greenberg
The 11 cancer survivors, "Models of Courage," will appear in videos, ads, events and other national and local market activities. For the first time, … Read the whole story

PETS
by Tanya Gazdik
Purina is asking customers to submit their real-life cat related experiences for a chance to win up to $5,000 and have their cat story … Read the whole story
by Erik Sass
What do the Chicago Bulls, Macy's, Red Lobster, Ralph Lauren and "The Daily Show" all have in common? They're all brands favored by typical … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
This is a cry for help. There is something I just nearly did, just moments ago -- something weak and common. Somehow I managed … Read the whole story
COMMENTARY
by Laura Patterson
The best way to approach marketing performance management, accountability and measurement is to see it as a continuous process -- designed to help you … Read the whole story

COMMENTARY
by John Capone
Some marketers have vented their frustrations with a seemingly fickle audience constantly chasing its own (long) tail. Fatigue sets in. "It looks like every … Read the whole story