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If the lesson of Burger King's introduction of a 510-calories Bacon Sundae last week are any indication, the Consumer Republic can look forward to heaping spoonfuls of tasty-but-bad-for-you treats in ... Read the whole story
RETAILInstead of linking them to seasonal trends, LUSH Cosmetics is marketing them by mood. Called "Emotional Brilliance," the collection allows women to pick a ... Read the whole story
FOODDubbed "Made with Care, Made to Share," the campaign's hub is a relaunched site. The site focuses on offering recipes and provides links to ... Read the whole story
CONFERENCEIt might look to the casual observer that there are no strange bedfellows in the licensing business, where deals look like they are made ... Read the whole story
AIRLINESThe latest off-the-wall promotion from JetBlue Airways celebrated the release of the movie "Rock of Ages" featuring Night Ranger. The theme was "What's Your ... Read the whole story
AUTOMOTIVEKantar Media Compete, with an assist from Autodata, says Mercedes led the premium gang, at least in the first quarter. But wait. Compete's study ... Read the whole story
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I've been working on a book about the dawning Relationship Era -- in which brands must find human connections between themselves and stakeholders, as ... Read the whole story
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Consumers want stories that ring true. They'll come to you when you give them reason to believe what you believe. Read the whole story
