If the lesson of Burger King's introduction of a 510-calories Bacon Sundae last week are any indication, the Consumer Republic can look forward to heaping spoonfuls of tasty-but-bad-for-you treats in … Read the whole story
Instead of linking them to seasonal trends, LUSH Cosmetics is marketing them by mood. Called "Emotional Brilliance," the collection allows women to pick a … Read the whole story
Dubbed "Made with Care, Made to Share," the campaign's hub is a relaunched site. The site focuses on offering recipes and provides links to … Read the whole story
It might look to the casual observer that there are no strange bedfellows in the licensing business, where deals look like they are made … Read the whole story
The latest off-the-wall promotion from JetBlue Airways celebrated the release of the movie "Rock of Ages" featuring Night Ranger. The theme was "What's Your … Read the whole story
Kantar Media Compete, with an assist from Autodata, says Mercedes led the premium gang, at least in the first quarter. But wait. Compete's study … Read the whole story
I've been working on a book about the dawning Relationship Era -- in which brands must find human connections between themselves and stakeholders, as … Read the whole story
Consumers want stories that ring true. They'll come to you when you give them reason to believe what you believe. Read the whole story