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In unveiling its first piece of computer hardware ever yesterday, Microsoft signaled that it was ready to strut its stuff against longtime rival Apple for the booming tablet market. The … Read the whole story
RESEARCHHaving more or less maximized returns from the supply chain, top-performing food, beverage and household products companies are increasingly focused on the "demand chain," … Read the whole story
AUTOMOTIVENissan North America today is launching the campaign for its 2013 Altima. It will be the company's largest ever. The effort, via TBWA\Chiat\Day, begins … Read the whole story
AIRLINESJetBlue Aiways is hosting a live, online game show this week called "Get Away With It." Consumers can win one of 25 JetBlue Getaways … Read the whole story
RETAILPity the poor honey bee. Despite all kinds of scientific studies about its dwindling numbers, it still buzzes below the radar of most consumers, … Read the whole story
AWARDSUnilever won big in Cannes, grabbing the most-effective advertiser title in the second annual Effie Effectiveness Index. The multi-category awards are based on an … Read the whole story
U.S. advertising spending will continue to register moderate growth in the upcoming quarters, similar to the levels achieved in the first quarter of 2012. … Read the whole story
- COMMENTARY
Today's imperative is to locate the crosshairs of engagement with brand and engagement with digital communication platforms, where brands and consumers can connect. Read the whole story
