Top of The News
by Thom Forbes
Several media outlets are confirming a "Wall Street Journal" report late yesterday that Anheuser-Busch InBev is bidding to acquire controlling interest in Grupo Modelo SAB, which makes Corona Extra
and … Read the whole story
FOOD
by Karlene Lukovitz
While cereal makers have improved the nutritional quality of most cereals marketed to children, they've also increased marketing for many of their least nutritious … Read the whole story
TRENDS
by Karl Greenberg
Euro RSCG Worldwide this month launched a Web-driven e-learning program intended to connect its 11,000 employees -- and creatives and account types in particular … Read the whole story
PETS
by Tanya Gazdik
Grammy-nominated country duo Thompson Square is teaming up with Purina Dog Chow Brand Dog Food to focus on the special moments families have with … Read the whole story
SPORTS
by Sarah Mahoney
Mastering the first fully digital Olympics won't be easy, and the London games this summer will be the best measure yet of truly integrated … Read the whole story
RESEARCH
by Karlene Lukovitz
A new survey finds that consumers rate Target, Safeway, Subway, Best Buy, J.C. Penney, Walgreens, Bank of America and Verizon Wireless as being the … Read the whole story
TELECOM
by Karl Greenberg
Boost Mobile, the first-ever marquee partner of the WNBA, is launching a new TV spot based on a new campaign entitled "It's All About … Read the whole story
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by David Goetzl
Al Carey concedes that PepsiCo may have under-invested in advertising and marketing for its beverage operations in recent years, but a more pivotal problem … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
For years, the Cannes Festival was a money machine because nobody ever went broke catering to the vanity and hedonism of the advertising industry. … Read the whole story
COMMENTARY
by Charlie Graham
Customers want to engage with brands that make the effort to show that they are interested in them -- and uniquely them. Personalization -- … Read the whole story
COMMENTARY
by Gail Belsky
There was a time not long ago when exclusive brands were afraid that mass exposure would cheapen their image. Now luxury brands are everywhere … Read the whole story