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Several media outlets are confirming a "Wall Street Journal" report late yesterday that Anheuser-Busch InBev is bidding to acquire controlling interest in Grupo Modelo SAB, which makes Corona Extra and ... Read the whole story
FOODWhile cereal makers have improved the nutritional quality of most cereals marketed to children, they've also increased marketing for many of their least nutritious ... Read the whole story
TRENDSEuro RSCG Worldwide this month launched a Web-driven e-learning program intended to connect its 11,000 employees -- and creatives and account types in particular ... Read the whole story
PETSGrammy-nominated country duo Thompson Square is teaming up with Purina Dog Chow Brand Dog Food to focus on the special moments families have with ... Read the whole story
SPORTSMastering the first fully digital Olympics won't be easy, and the London games this summer will be the best measure yet of truly integrated ... Read the whole story
RESEARCHA new survey finds that consumers rate Target, Safeway, Subway, Best Buy, J.C. Penney, Walgreens, Bank of America and Verizon Wireless as being the ... Read the whole story
TELECOMBoost Mobile, the first-ever marquee partner of the WNBA, is launching a new TV spot based on a new campaign entitled "It's All About ... Read the whole story
Al Carey concedes that PepsiCo may have under-invested in advertising and marketing for its beverage operations in recent years, but a more pivotal problem ... Read the whole story
- COMMENTARY
For years, the Cannes Festival was a money machine because nobody ever went broke catering to the vanity and hedonism of the advertising industry. ... Read the whole story
- COMMENTARY
Customers want to engage with brands that make the effort to show that they are interested in them -- and uniquely them. Personalization -- ... Read the whole story
COMMENTARYThere was a time not long ago when exclusive brands were afraid that mass exposure would cheapen their image. Now luxury brands are everywhere ... Read the whole story
