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Several media outlets are confirming a "Wall Street Journal" report late yesterday that Anheuser-Busch InBev is bidding to acquire controlling interest in Grupo Modelo SAB, which makes Corona Extra and … Read the whole story
FOODWhile cereal makers have improved the nutritional quality of most cereals marketed to children, they've also increased marketing for many of their least nutritious … Read the whole story
TRENDSEuro RSCG Worldwide this month launched a Web-driven e-learning program intended to connect its 11,000 employees -- and creatives and account types in particular … Read the whole story
PETSGrammy-nominated country duo Thompson Square is teaming up with Purina Dog Chow Brand Dog Food to focus on the special moments families have with … Read the whole story
SPORTSMastering the first fully digital Olympics won't be easy, and the London games this summer will be the best measure yet of truly integrated … Read the whole story
RESEARCHA new survey finds that consumers rate Target, Safeway, Subway, Best Buy, J.C. Penney, Walgreens, Bank of America and Verizon Wireless as being the … Read the whole story
TELECOMBoost Mobile, the first-ever marquee partner of the WNBA, is launching a new TV spot based on a new campaign entitled "It's All About … Read the whole story
Al Carey concedes that PepsiCo may have under-invested in advertising and marketing for its beverage operations in recent years, but a more pivotal problem … Read the whole story
- COMMENTARY
For years, the Cannes Festival was a money machine because nobody ever went broke catering to the vanity and hedonism of the advertising industry. … Read the whole story
- COMMENTARY
Customers want to engage with brands that make the effort to show that they are interested in them -- and uniquely them. Personalization -- … Read the whole story
COMMENTARYThere was a time not long ago when exclusive brands were afraid that mass exposure would cheapen their image. Now luxury brands are everywhere … Read the whole story
