Top of The News
by Thom Forbes
Marketers generally rejoice at the news of rising housing prices. Besides indicating a bit of consumer optimism about the future, it usually means demand is up and that folks will … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker, which by now could probably publish a textbook on social-media launch strategies for cars and crossovers, is starting up a new social-focused … Read the whole story
TELECOM
by Aaron Baar
Though competition for the iPhone has reduced churn for Sprint and Verizon, AT&T's status as the first carrier to have the game-changing device continues … Read the whole story
SPIRITS
by Karlene Lukovitz
The opportunity is large, as women not only make about 70% of the alcohol-purchasing decisions for at-home consumption, but have been consuming more drinks … Read the whole story
RETAIL
by Sarah Mahoney
And in 138 additional stores, it is publicizing the free testing, using posters, postcards and in-store audio. It also plans to promote the message … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The men's aftershave brand is launching a campaign that offers a new spin on machismo. The TV and digital effort is -- like the … Read the whole story
PETS
by Tanya Gazdik
Upscale travel, business and lifestyle accessories company Tumi is expanding its line to include a variety of pet products, including carriers and seat liners. … Read the whole story
RETAIL
by Tyler Loechner
Michele Morelli, SVP of acquisitions, lead generation & marketing at Citibank, said, "When I think of big data, I think of having an enormous … Read the whole story
COMMENTARY
by Chiaki Nishino
The explosion in digital has created an exciting and challenging environment. The marketer's imperative is to learn how to manage the chaos to grow … Read the whole story