Marketing Daily
Wednesday, June 27, 2012
  • Ford Launches 'Random Acts of Fusion'

    The automaker, which by now could probably publish a textbook on social-media launch strategies for cars and crossovers, is starting up a new social-focused … Read the whole story

  • AT&T Still Seeing IPhone Benefits

    Though competition for the iPhone has reduced churn for Sprint and Verizon, AT&T's status as the first carrier to have the game-changing device continues … Read the whole story

  • Campari America's Women & Whiskies Evolves

    The opportunity is large, as women not only make about 70% of the alcohol-purchasing decisions for at-home consumption, but have been consuming more drinks … Read the whole story

  • Walgreens Offers Free HIV Testing

    And in 138 additional stores, it is publicizing the free testing, using posters, postcards and in-store audio. It also plans to promote the message … Read the whole story

  • Brut Seeks 'The Essence Of Man'

    The men's aftershave brand is launching a campaign that offers a new spin on machismo. The TV and digital effort is -- like the … Read the whole story

  • Tumi Expands Offerings To Pets

    Upscale travel, business and lifestyle accessories company Tumi is expanding its line to include a variety of pet products, including carriers and seat liners. … Read the whole story

  • Thinking Big Data At Boston Ad Club Event

    Michele Morelli, SVP of acquisitions, lead generation & marketing at Citibank, said, "When I think of big data, I think of having an enormous … Read the whole story

  • How To Succeed with Digital: 5 Strategies

    The explosion in digital has created an exciting and challenging environment. The marketer's imperative is to learn how to manage the chaos to grow … Read the whole story