Marketing Daily
Wednesday, June 27, 2012

Top of The News

Home Price Rise Leads To Very Cautious Optimism
by Thom Forbes

Marketers generally rejoice at the news of rising housing prices. Besides indicating a bit of consumer optimism about the future, it usually means demand is up and that folks will … Read the whole story

  • AUTOMOTIVE
    Ford Launches 'Random Acts of Fusion'
    by Karl Greenberg

    The automaker, which by now could probably publish a textbook on social-media launch strategies for cars and crossovers, is starting up a new social-focused … Read the whole story

  • TELECOM
    AT&T Still Seeing IPhone Benefits
    by Aaron Baar

    Though competition for the iPhone has reduced churn for Sprint and Verizon, AT&T's status as the first carrier to have the game-changing device continues … Read the whole story

  • SPIRITS
    Campari America's Women & Whiskies Evolves
    by Karlene Lukovitz

    The opportunity is large, as women not only make about 70% of the alcohol-purchasing decisions for at-home consumption, but have been consuming more drinks … Read the whole story

  • RETAIL
    Walgreens Offers Free HIV Testing
    by Sarah Mahoney

    And in 138 additional stores, it is publicizing the free testing, using posters, postcards and in-store audio. It also plans to promote the message … Read the whole story

  • PACKAGED GOODS
    Brut Seeks 'The Essence Of Man'
    by Karl Greenberg

    The men's aftershave brand is launching a campaign that offers a new spin on machismo. The TV and digital effort is -- like the … Read the whole story

  • PETS
    Tumi Expands Offerings To Pets
    by Tanya Gazdik

    Upscale travel, business and lifestyle accessories company Tumi is expanding its line to include a variety of pet products, including carriers and seat liners. … Read the whole story

  • RETAIL
    Thinking Big Data At Boston Ad Club Event
    by Tyler Loechner

    Michele Morelli, SVP of acquisitions, lead generation & marketing at Citibank, said, "When I think of big data, I think of having an enormous … Read the whole story

  • COMMENTARY
    How To Succeed with Digital: 5 Strategies
    by Chiaki Nishino

    The explosion in digital has created an exciting and challenging environment. The marketer's imperative is to learn how to manage the chaos to grow … Read the whole story