Marketing Daily
Thursday, July 5, 2012
  • Penney Reaches Out To The Right

    The Plano, Tex.-based chain says the effort is called JCP Cares, and will ask customers to round their purchases up to the nearest dollar … Read the whole story

  • Q2's Best TV Ads: CPGs, Restaurants Dominate

    CPGs and restaurants had six of the top-10 best-performing TV ad spots during 2012's second quarter, according to Ace Metrix. The top-10 list was … Read the whole story

  • Automakers Have Reasons To Light Sparklers

    Big fireworks are in order for the U.S. auto business, with June giving almost everyone something to party about. Hyundai posted an all-time June … Read the whole story

  • Nathan's Olympics (Of Eating) Comes To Coney

    "I just got back from Istanbul, where we are planning to develop a Nathan's, and the first thing people wanted to talk about was … Read the whole story

  • AICPA: Brand Value Often Unmeasured

    According to a survey of nearly 300 CEOs by the American Institute of CPAs and the Chartered Institute of Management Accountants, 75% agreed they … Read the whole story

  • BBVA Compass Assists Wildfire Victims

    BBVA Compass is donating money and launching programs to help victims of the Colorado wildfire, including limited-time offers such as special loan and payment … Read the whole story