Top of The News
by Thom Forbes
PepsiCo's joint venture foray into the exploding yogurt category with German dairy company Theo Mller has been pretty much fermenting in plain site until Stephanie Strom asked yesterday in the … Read the whole story
BEVERAGES
by Karlene Lukovitz
Sprite is rolling out a new global campaign that uses a visual camouflage metaphor to convey that the soft drink brand is a way … Read the whole story
RESEARCH
by Karl Greenberg
The point of the new integrated campaign for the Santa Monica, Calif.-based company is that real people (albeit people with cars for heads) do … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The 30-second commercial opens with beautiful aerial photography of the Castle Stuart course where the Scottish Open will be played next week and then … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The vehicle rolls into dealerships over the summer in tandem with the new ad push, "How to Change Cars Forever." The TV, digital, in-cinema, … Read the whole story
RETAIL
by Aaron Baar
One of the survivors of the early dot-com era (in name, at least), Art.com is looking to reintroduce itself to consumers via a new … Read the whole story
by Steve McClellan
InterContinental Hotel Group has confirmed that WPP's Ogilvy & Mather will lead the marketing effort for its Holiday Inn brand. O&M replaces McCann Erickson … Read the whole story