PepsiCo's joint venture foray into the exploding yogurt category with German dairy company Theo Mller has been pretty much fermenting in plain site until Stephanie Strom asked yesterday in the … Read the whole story
Sprite is rolling out a new global campaign that uses a visual camouflage metaphor to convey that the soft drink brand is a way … Read the whole story
The point of the new integrated campaign for the Santa Monica, Calif.-based company is that real people (albeit people with cars for heads) do … Read the whole story
The 30-second commercial opens with beautiful aerial photography of the Castle Stuart course where the Scottish Open will be played next week and then … Read the whole story
The vehicle rolls into dealerships over the summer in tandem with the new ad push, "How to Change Cars Forever." The TV, digital, in-cinema, … Read the whole story
One of the survivors of the early dot-com era (in name, at least), Art.com is looking to reintroduce itself to consumers via a new … Read the whole story
InterContinental Hotel Group has confirmed that WPP's Ogilvy & Mather will lead the marketing effort for its Holiday Inn brand. O&M replaces McCann Erickson … Read the whole story