Marketing Daily
Tuesday, July 10, 2012
  • Sprite Launches Global 'Camo' Campaign

    Sprite is rolling out a new global campaign that uses a visual camouflage metaphor to convey that the soft drink brand is a way … Read the whole story

  • Launches First-Ever Integrated Campaign

    The point of the new integrated campaign for the Santa Monica, Calif.-based company is that real people (albeit people with cars for heads) do … Read the whole story

  • Aberdeen Supports Scottish Open Sponsorship

    The 30-second commercial opens with beautiful aerial photography of the Castle Stuart course where the Scottish Open will be played next week and then … Read the whole story

  • Dodge Paints Big Canvas For 2013 Dart

    The vehicle rolls into dealerships over the summer in tandem with the new ad push, "How to Change Cars Forever." The TV, digital, in-cinema, … Read the whole story

  • All About The Art

    One of the survivors of the early dot-com era (in name, at least), is looking to reintroduce itself to consumers via a new … Read the whole story

  • Check-In: Ogilvy Wins Holiday Inn Marketing Biz

    InterContinental Hotel Group has confirmed that WPP's Ogilvy & Mather will lead the marketing effort for its Holiday Inn brand. O&M replaces McCann Erickson … Read the whole story