Top of The News
by Thom Forbes
A looming question on the minds of competitive consumer packaged good marketers -- as well as investors -- this week is "Wherefore art thou, Procter & Gamble?" in light of … Read the whole story
RETAIL
by Sarah Mahoney
The research, based on 500 U.S. shoppers, finds that 64% of the shoppers surveyed buy store brands at least half the time. And 39% … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The ad, which broke during this year's ESPY Awards on ESPN on Wednesday, has Peyton Manning taking on his quarterback persona to talk to … Read the whole story
BEVERAGES
by Tanya Gazdik
Heineken is launching Indio, a Mexican dark beer, in key U.S. markets with accompanying marketing which will include online communication, digital advertising, out-of-home postings … Read the whole story
RESEARCH
by Aaron Baar
The mix of brands is indicative of how to remain venerable after many years (Cheerios has been building buzz through successful line extensions) and … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Dearborn, Mich.-based automaker says people can host special parties at which Ford provides an Escape, along with an expert to explain the attributes … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
'The Naked Brand' finds that Venn intersection of logic and emotion and invites you to embrace the possibilities. To see it is to want … Read the whole story
COMMENTARY
by Jeff Crowe
In today's social age, the savviest brands are embracing social dynamics to interact with existing customers, acquire new ones, and boost long-term sales. Read the whole story