October 27 - 28, 2020
Tuesday, July 17, 2012
Top of The News
"Adweek"'s headline reads "Digital Industry Cheers ..." and the first observer quoted in the "New York Times"' front-page coverage of Google's Marissa Mayer ascendancy to the CEOship of Yahoo ... Read the whole story
FOODBetween July and October, the string cheese brands are featuring limited-edition packaging in which each individual cheese stick's wrapper bears an image of a ... Read the whole story
AUTOMOTIVEIf they gave automotive brands a Green Card, Fiat would be the latest to get one. The sibling brand of Chrysler LLC is making ... Read the whole story
PACKAGED GOODSDesigned for "pets that rock," PetSmart has introduced a new line of products endorsed by rock star and reality show host Bret Michaels. Available ... Read the whole story
AUTOMOTIVEHonda is back to summer antics with another humorous inventory clearance campaign leading up to its traditional fourth-quarter portfolio recharge. The campaign uses Hollywood ... Read the whole story
ELECTRONICSVia a "FunCruiser" that will be making stops all over the country in the coming weeks, Samsung will look to link its media players ... Read the whole story
RESEARCHThis year's American Customer Satisfaction Index (ACSI) E-Business Report is just out, reporting that Facebook, already the lowest-scoring e-business in its survey, fell 8% ... Read the whole story
- COMMENTARY
Given our overloaded channels of communication and lack of trust with advertising messages, it is essential to find your brand's true emotional core, express ... Read the whole story
