Top of The News
by Thom Forbes
We were among to first to note the outbreak of Linsanity -- even before a trademark application was summarily filed -- in a piece written the morning after Jeremy Lin's … Read the whole story
TELECOM
by Aaron Baar
This week, the Sprint-owned brand is opening its first branded retail outlet in Chicago's upscale Lincoln Park neighborhood, looking to attract a relatively young … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Nationwide Insurance is launching an integrated national marketing campaign July 27 featuring the voice of actress Julia Roberts. While past Nationwide Insurance campaigns have … Read the whole story
APPAREL
by Sarah Mahoney
The new line, which includes apparel, accessories, bath linens and gift sets, is already on sale at Target, and will be introduced in other … Read the whole story
SPORTS
by Karl Greenberg
The Daytona Beach, Fla.-based organization has charged the agency with target segmentation, brand vision/storytelling, media strategy, and promotional tasks, and support for NASCAR's digital … Read the whole story
PETS
by Tanya Gazdik
Despite the tepid economy, U.S. retail sales of non-food pet supplies totaled $11.1 billion in 2011, up 2% over 2010, according to a Packaged … Read the whole story
TELECOM
by Aaron Baar
"We don't believe frustration is necessary in the category," Dave Kimbell, the carrier's senior vice president and chief marketing officer, tells Marketing Daily. "And … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
A potential problem for the 45-year-old company is that while its over 1,600 stores are mostly in the Sun Belt, the franchise is expanding … Read the whole story
COMMENTARY
by Gary Reisman
Stop whatever you're doing right now and do this. Because you shouldn't really be buying media at all. You should be buying buyers: The … Read the whole story