Top of The News
by Thom Forbes
When the going gets rough, the marketing gets cranking, McDonald's new CEO, Don Thomson, told analysts during a conference call yesterday. And things are rough all over. "This is a … Read the whole story
BEVERAGES
by Karlene Lukovitz
PepsiCo won with a deal that opens opportunities across the whole PepsiCo North America portfolio, including Frito-Lay, Quaker Oats, Gatorade and Tropicana, as well … Read the whole story
RETAIL
by Sarah Mahoney
The retailer is unleashing 14 black-clad, brand-agnostic specialists, who will help shoppers with skin care, makeup and hair care. Equipped with mirrors and iPods, … Read the whole story
ENTERTAINMENT
by Aaron Baar
The marketing program (aptly called "Price for Power") leverages people's Facebook information to create a video (using characters and situations from the show) in … Read the whole story
AIRLINES
by Tanya Gazdik
An enhancement to the existing customer loyalty program, it will be available to loyalty club members who have earned 15,000 base flight points or … Read the whole story
by Mark Walsh
A new report predicts tablets will emerge as the primary platform for mobile ad revenue in the next two years as a result of … Read the whole story
COMMENTARY
by Dawn Zencka
Marketers are using 2012 to test new programs that push the boundaries between paid, owned, shared and earned media. Some programs will help establish … Read the whole story
COMMENTARY
by Jeff Hasen
No one can argue that marketers aren't using mobile: Mobile spending has passed both email and social media, and it's expected to reach $8.2 … Read the whole story