Top of The News
by Thom Forbes
General Motors' Joel Ewanick, who was recently praised by his boss for his willingness "to challenge the status quo of the corporation," evidently pushed it too far. He "elected to … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Liberty Mutual is launching a new campaign during the Olympics Summer Games. The creative has a new theme, "Humans," and kicks off July 28 … Read the whole story
FOOD
by Karlene Lukovitz
"Proudly With You" tells the story of how the cooperative efforts of employees, farmers and the local community enabled Chobani's remarkably rapid success --success … Read the whole story
TELECOM
by Aaron Baar
More and more wireless customers are moving (or being moved) to tiered service plans that regulate data and Internet access, and it's having an … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Kelley Blue Book (KBB.com) is launching its first ever consumer marketing campaign, "Projections," to tell the world that it has a raft of tools … Read the whole story
RETAIL
by Karl Greenberg
For the "Living History" campaign, Moscot Originals frames will be seen on the nose-bridges of Billy Leroy, curator of the Lower East Side for … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
One of the joys of discovery is that it's recyclable. The most popular archeological destination in Mexico is one of the two previously noted … Read the whole story
COMMENTARY
by Bob McCurdy
Audio can effectively trigger powerful brand messaging and elicit an emotional response to the point of impacting us physiologically, while positively impacting several key … Read the whole story
COMMENTARY
by Sandra Zoratti
Advertisers are more vocal than ever about what's wrong with mass marketing. But defining the reverse - with so many ways to pinpoint, segment … Read the whole story