Top of The News
by Thom Forbes
Some news reports carry words like "fiasco" to describe the computer glitch that resulted in Southwest Airlines booking numerous flights for customers responding to a Facebook promotion. Short term,
it … Read the whole story
ELECTRONICS
by Aaron Baar
"We wanted to make sure we continued to engage with consumers from a brand perspective," David VanderWaal, director of brand marketing for home appliances … Read the whole story
by Sarah Mahoney
A new study of how parents are tackling this year's back-to-school shopping finds that TV is the most effective way to reach them -- … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Five Guys Burgers and Fries came out on top in the 2012 rankings of the 15 hottest restaurants from the National Retail Federation's Stores … Read the whole story
CONFERENCE
by Laurie Petersen
BlogHer conventions are not a cheap ticket, and this year's was no different as more than 5,000 women (and some men) convened on the … Read the whole story
by Laurie Sullivan
Since many users don't trust Facebook's privacy controls, companies find consumers are reluctant to share brand preferences on the social network. Thismoment taped Facebook's … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
What a fantastic idea -- to spend a couple of million dollars to send the hottest babe ever into outer space to extinguish a … Read the whole story
COMMENTARY
by Brenda Fiala
Our fascination with Marilyn will likely endure for another 50 years or more, and her brand value will continue to increase, if her own … Read the whole story