Marketing Daily
Thursday, August 9, 2012
  • Ovaltine Facebook App Turns Kids' Quips Into Art

    The app -- which also enables users to save and share the art via Facebook, Pinterest and Twitter -- is designed to give moms … Read the whole story

  • Old Bay Brings Labels To Life

    The brand is turning its logos and packaging into 3D interactive games such as "Whack-A-Crab" and duckpin bowling. Although the app has been used … Read the whole story

  • Hertz Launches Online Music Store

    Hertz Corp. is launching an online music store that will allow its gold plus rewards loyalty club members to receive free music downloads with … Read the whole story

  • Has GM's Electricity Followed Ewanick Out The Door?

    Those of us with 20/20 hindsight aren't scratching our heads. Whatever the company imagines itself to be, it has a long history of getting … Read the whole story

  • Interest In Alternative Cars Not Exactly Exploding

    Hybrids still constitute a sliver of the sales picture ---- they were 2.7% of total new-vehicle sales over the past three months, which is … Read the whole story

  • IPG's Momentum Acquires ChaseDesign, Ups Shopper Marketing Reach

    Momentum Worldwide, a unit of Interpublic Group's McCann Worldgroup, has just upped its shopper marketing game with the acquisition of ChaseDesign and its subsidiary … Read the whole story

  • Olympics Bring Out Our Own Brand Of Weird 'Jingoism'

    "I am unable to watch the Olympics due to the blustering jingoism that drenches the event. Has England ever been quite so foul with … Read the whole story

  • Yes, I'll Marry You. Stop Asking!

    Done correctly, a sophisticated relationship-marketing program can turn existing (and even potential) customers into brand ambassadors and drive significant incremental revenue. Read the whole story