Top of The News
by Thom Forbes
There is just one comment displayed this morning on Bloomberg's "Alternate Olympic Medal Count," which is a tally of the number of medals won by athletes sponsored by a brand … Read the whole story
BEVERAGES
by Tanya Gazdik
The artist with the most votes will help shape the 2013 Miller Lite Chivas marketing campaign, as well as win up to $10,000 and … Read the whole story
RETAIL
by Aaron Baar
A 30-second spot begins by showing Charles Walgreen founding his namesake store in 1901, and tracking several innovations the company created that have since … Read the whole story
AUTOMOTIVE
by Karl Greenberg
If there is one consistent trend in the auto business, it's moms and minivans. There has been a defection to crossovers in recent years, … Read the whole story
FOOD
by Karlene Lukovitz
Research conducted by iModerate Research Technologies found that consumers' knowledge of their own nutritional needs is "spotty at best." For instance, people know that … Read the whole story
ELECTRONICS
by Karl Greenberg
Old-fashioned, standard-definition TV ads are outnumbered. National advertisers who haven't yet moved to high definition are, for the first time, the minority on network … Read the whole story
by Laurie Sullivan
A series of "haul" videos continue to emerge on YouTube highlighting prices and products at a variety of stores, just in time for back-to-school … Read the whole story
COMMENTARY
by Ted Murphy, Op-Ed Contributor
While more and more brands rely on sponsored content to engage consumers in conversations and drive awareness, we still need more clarification about what … Read the whole story