Top of The News
by Thom Forbes
Helen Gurley Brown, who rose from the secretarial ranks to become a top copywriter at Foote Cone Belding and Kenyon & Eckhardt, wrote a bestseller that proclaimed that -- gasp! … Read the whole story
FOOD
by Karlene Lukovitz
This time, to promote B&J's new Greek Frozen Yogurt line, agency Amalgamated has developed an algorithm that scans Facebook, searching dozens of categories to … Read the whole story
SPORTS
by Sarah Mahoney
"Marketing Daily" wanted to take the full measure of the most digitally driven Olympics ever. We asked Elena Perez, director of marketing for Medialets, … Read the whole story
TOURISM
by Tanya Gazdik
Holland America cruise line is launching a Facebook sweepstakes that will award one fan a seven-day dream cruise. The sweepstakes, "Summer 2013 Dream Cruise," … Read the whole story
TECHNOLOGY
by Aaron Baar
SnapMyLife, a company that develops cloud-service applications for consumers, is launching a first salvo in a bid to gain an early foothold in this … Read the whole story
AUTOMOTIVE
by Karl Greenberg
This is its first-ever major sponsorship with a sports and entertainment venue on the East Coast. The deal makes Honda the official vehicle of … Read the whole story
SPORTS
by Karl Greenberg
What do basketball and soccer have in common? A lot, evidently -- especially when it comes to the necessary tension between an international expansion … Read the whole story
COMMENTARY
by Neil Capel
Today's technology allows companies to go far beyond the limits of traditional segmentation, empowering brands to personalize communications based on user actions by leveraging … Read the whole story
COMMENTARY
by Maria Tazi
The first "moment of truth" occurs at the shelf, before you buy and experience the product. Google suggests there may even be a "zero … Read the whole story