Top of The News
by Thom Forbes
Start the presses. The bench presses, that is -- and all the other hard work that goes into an effective exercise and fat loss routine. "Just three minutes a day … Read the whole story
FOOD
by Karlene Lukovitz
The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lindor truffles (and Roger Federer) by showing female airport security guards confiscating his … Read the whole story
MOBILE
by Sarah Mahoney
"If you dissect the pain point for most marketers," says Uzair Dada, CEO of Iron Horse Interactive, "they go to an event or a … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Among other things, the site has a "Vespa Mosaic," where owners can post photos via Flickr or Instagram by using the hashtag #VespaVita; a … Read the whole story
BEVERAGES
by Tanya Gazdik
Corona Extra and Corona Light are teaming with football personality Jon Gruden for a promotion. Gruden, a Super Bowl-winning coach and ESPN commentator, stars … Read the whole story
RESEARCH
by Karl Greenberg
The deal maker for about a quarter of those who use body-care products at least once per week seems to be sale price. Mintel … Read the whole story
COMMENTARY
by
People tend to complain about being bombarded with nasty advertising during presidential elections, and fighting dirty has been a staple of the cycle since … Read the whole story
COMMENTARY
by Sandhya Narayan, Bradley Reeves
More than ever, retailers need to distill and curate quality, trustworthy information, and share it with their customers in fast and interactive ways. This … Read the whole story
COMMENTARY
by Ted Mininni, Op-Ed Contributor
A well-designed licensing program will achieve immediate recognition and relevance, creating blockbuster consumer products at retail at a time when most licenses seem to … Read the whole story