Top of The News
by Thom Forbes
While speculative bytes continue to swirl around what Apple has coming -- yesterday it sent out formal invitations to a widely anticipated press event on Sept. 12 -- Amazon is … Read the whole story
TELECOM
by Aaron Baar
The new campaign, created by Sprint and its Team Sprint agency (Digitas and Leo Burnett), features a television commercial, print advertisements, social media outreach, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Heisman Trust, Nissan, and ESPN created the Heisman House last year as an experiential program at NCAA football games venues to promote the … Read the whole story
RETAIL
by Sarah Mahoney
National retailers say August was good to them, with back-to-school shoppers buoying results. The International Council of Shopping Centers says its index of chain … Read the whole story
TRAVEL
by Tanya Gazdik
Royal Caribbean came in first among domestic cruise lines in the use of advanced marketing, according to a report by Market 21. The cruise … Read the whole story
FOOD
by Karlene Lukovitz
Campbell Soup Company saw a 9% gain in its U.S. soup business sales and a 7% gain in sales of U.S. simple meals in … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Best August since 2007 (Chrysler); best-ever for Escape and Fusion, with retail up 19% (Ford, obviously); best-ever August (Kia and Hyundai); sales up 24% … Read the whole story
COMMENTARY
by Hadassa Gerber
The key to success with young adults is to join with media that is important to them and incorporate a solution that provides high … Read the whole story