Marketing Daily
Friday, September 7, 2012
  • Social Networking, Gaming Drive Smartphone Satisfaction

    "The satisfaction index has gone up across the board," Uma Jha, senior director of mobile services at J.D. Power, tells "Marketing Daily." "Once you … Read the whole story

  • Grey Goose Employs Instagram, Pinterest For Launch

    This marks the first time that a "nationally recognized" spirits brand has used Instagram photographers, or the Pinterest platform, to support a campaign story, … Read the whole story

  • Mercedes-Benz's Glaser Talks Sports, Cars At U.S. Open

    The automaker, the "official vehicle" of the U.S. Open tennis tournament, and presenting sponsor of the Men's Singles Championship, has a big footprint at … Read the whole story

  • Football's Back: Brady, Matthews In New Campaigns

    UGG is breaking its new campaign with Tom Brady, the New England Patriots quarterback and fashion plate. And Gillette is spoofing Green Bay Packer … Read the whole story

  • Facebook, Keurig Head 2012 Breakaway Brands

    Facebook held onto its top ranking in this year's edition of Landor Associates' annual Breakaway Brands Study, which identifies U.S. brands showing sustained brand-strength … Read the whole story

  • Latino Market Holds Key For Credit Issuers

    Latino consumers are a bright spot in an otherwise dreary picture for issuers of credit, debit and prepaid cards, according to a Packaged Facts … Read the whole story

  • Kawasaki To Turn Times Square Ninja Green

    The all-day "Ninja Times Square Takeover" on Sept. 13 comprises a two-block display of Ninjas past and present on Broadway. There are also events, … Read the whole story

  • Don't Play Politics With Your Planning

    The future of your business will more likely be determined by your plan of action than any election outcome. Here are five reminders to … Read the whole story

  • The New Crystal Ball For Retailers

    Anticipating the needs and behavior of consumers is more important today than ever. Augmenting traditional forecasts with an analysis of social sentiment can help … Read the whole story