Marketing Daily
Monday, September 10, 2012
  • Macy's, Nordstrom, Victoria's Secret Best Digital Brands

    A new ranking of the digital savvy of specialty retailers is out, with Macy's, Nordstrom, and Victoria's Secret shining brightest. The report looked at … Read the whole story

  • EA Sports Snaps Up Casual Gamers

    "EA was looking for a way to really help drive conversion of the new games," Jane McPherson, chief marketing officer of SnapTag maker SpyderLynk, … Read the whole story

  • Chrysler Touts Town & Country On Several Platforms

    Chrysler says the new site, TestofOwnership.com, has videos from real Town & Country owners who talk about what makes the vehicle stand out. The … Read the whole story

  • Kraft Outlines New Companies' Targets

    The EPS range was below some analysts' expectations. Kraft said the company may come in at the lower end of the growth range next … Read the whole story

  • Best Western Sponsors Pet Photo Contest

    Best Western is sponsoring AAA's annual photo contest calling for pet owners to send pictures of their pet traveling. The winner will be featured … Read the whole story

  • Chevrolet, MTV Offer A World-Music Spark Tribute

    To tout the worldly vehicle, which the GM division is pitching to the skateboarding, bike-messenger-chic crowd -- Williamsburg, you know who I'm talking about … Read the whole story

  • 'USA Today,' Yesterday and Tomorrow

    This week 'USA Today' celebrates its 30th anniversary -- and I was there on Day One. I was the advertising and marketing columnist and … Read the whole story

  • Marketing Isn't Dead. It Needs A New Agenda

    Whereas yesterday's marketing was about creating a position in the mind of the consumers through consistent communications, the brand leaders of tomorrow foster memorable … Read the whole story