Top of The News
by Thom Forbes
Talk about a loss leader! A Reuters analysis of "the ugly math" of the costs to develop the Chevy Volt versus what General Motors makes for each sale (its base … Read the whole story
RETAIL
by Sarah Mahoney
"It's been a few years since we used all our stars as an ensemble cast," Martine Reardon, Macy's CMO, tells "Marketing Daily." And the … Read the whole story
EDUCATION
by Karl Greenberg
The University of California's Office of the President has launched its first digital video campaign, "Onward California," comprising viral content about six alumnae and … Read the whole story
RETAIL
by Tanya Gazdik
Edible Arrangements is marking reaching 500,000 Facebook fans with a series of online and in-store promotions. The promotions begin Sept. 17 and are timed … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"Marketing Daily" was at Cowboys Stadium in Dallas last weekend before the Michigan-Alabama game to check out Nissan's new Sentra compact car, and the … Read the whole story
ENTERTAINMENT
by Aaron Baar
Halloween is a time of zombies. As such, PopCap Games, maker of the popular game "Plants Vs. Zombies," is teaming up with the American … Read the whole story
FOOD
by Karlene Lukovitz
One reason that the category has struggled is that, next to flavor, price is the single most important factor in consumers' buying decision, making … Read the whole story
COMMENTARY
by Candy Washington
Anna Wintour, leading fashion icon and editor in chief of American "Vogue," uses branding principles to engage consumers, expand her portfolio, grow ROI, and … Read the whole story
COMMENTARY
by Robert Wollan
Consumers value offerings that target their needs and desires with precision. Leading companies will develop those offerings by combining their analytics' horsepower, improving traditional … Read the whole story