Top of The News
by Thom Forbes
A Food and Drug Administration warning letter to L'Oral's Lancme USA president, Serge Jureidini, about the way the company is marketing some of its anti-wrinkle products indicates that the agency … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Volvo Cars of North America is aiming for the nexus of design and lifestyle with a new social-media campaign on Pinterest to get people … Read the whole story
RETAIL
by Sarah Mahoney
A new study from the Hay Group, a management consultancy that measured the seasonal hiring plans of 14 of the country's largest retailers, reports … Read the whole story
SPIRITS
by Karlene Lukovitz
Dubbed "Where Flavour is King," the campaign is launching first in Africa, Australia, Brazil, Japan, Taiwan, Thailand and in the global travel sector. It … Read the whole story
TECHNOLOGY
by Aaron Baar
Every day is filled with little frustrations and worries, both big and small. In a new advertising campaign for its Optimum service offering, Cablevision … Read the whole story
RESEARCH
by Tanya Gazdik
Retail sales of green cleaning products totaled $640 million in 2011, up from $303 million in 2007, according to Packaged Facts. However, if manufacturers … Read the whole story
AWARDS
by Karl Greenberg
Yes, it's nearly time again for the 8th annual Advertising Week in New York, and big brands are vying for cherished spots on the … Read the whole story
-
by Karlene Lukovitz
Kellogg has launched a campaign focusing on the simplicity of core brands such as Corn Flakes, Rice Krispies and Raisin Bran. Read the whole story
COMMENTARY
by Mike Iacobucci
Customers have become proficient at identifying companies that provide the choice, flexibility, and responsiveness they demand. While much progress has been made in customer … Read the whole story