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Beleaguered by recalls, loss of consumer trust and, reportedly, sagging morale, Johnson & Johnson has named an outsider, Sandra (Sandi) E. Peterson, 52, to be the group worldwide chairwoman of … Read the whole story
RETAILThe Chicago-based company, which analyzes foot traffic as well as sales at leading malls, says it expects that U.S. retail foot traffic will climb … Read the whole story
ELECTRONICS"The form factors, features and portability are really important and [are] what's driving tablet usage a lot," Uma S. Jha, senior director of mobile … Read the whole story
RETAILThis year, online ticket seller StubHub launched its largest marketing effort to date, its Ticket Oak ad campaign -- part of a bid to … Read the whole story
PETSBixbi Pet's first branding effort is a short documentary film warning consumers about the dangers of Chinese-made dog treats. Many pet owners are unaware … Read the whole story
RESEARCHThere may not be a lot of products wearing "Made in the USA" labels these days, but consumers respond positively when they see them. … Read the whole story
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Implicit in the victory symbol is recent violence (victory achieved), while the peace symbol suggests an end to the fight. These were the symbolic … Read the whole story
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Content is a competitive resource in the digital marketplace, and companies that nurture the ability to rapidly upload and manage brand content have a … Read the whole story
