Top of The News
by Thom Forbes
"The prescription-drug wars are under way," Timothy W. Martin informs us in the Wall Street Journal, although what we're really talking about is the heavy artillery of gift cards and … Read the whole story
TELECOM
by Aaron Baar
T-Mobile is moving into the social gaming world by sponsoring a social networking version of King.com's "Bubble Witch Saga" on Facebook. The primary focus … Read the whole story
RESEARCH
by Karl Greenberg
If Millennial men and women are from Mars and Venus, the latter inhabit a much more collegial planet, while Martians probably like to see … Read the whole story
APPAREL
by Sarah Mahoney
NPD Group reports that while two-thirds of women 13 and older describe themselves as "special sized" -- a statistic that dovetails nicely with the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The series, which begins on Sept. 24 on HBO and HBO Latino in celebration of Hispanic Heritage Month, includes interviews with Christy Turlington Burns, … Read the whole story
BEVERAGES
by Tanya Gazdik
Daniel Craig as James Bond is featured in a global Heineken campaign tied to the new Bond movie "Skyfall" breaking Sept. 20. Read the whole story
FOOD
by Karlene Lukovitz
Starting Sept. 17, Kraft American Cheese will donate a meal to Feeding America for each Five Guys customer who uses a mobile device to … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
As trust assumes an ever larger influence on purchasing decisions, brands as never before can build a following so devoted that customers will throw … Read the whole story
COMMENTARY
by Richard Harris
Marketing through a sales channel can be extremely effective if certain conditions are met. Know your target ROI, and go after it. Don't assume … Read the whole story