Marketing Daily
Monday, October 1, 2012
  • Wear Headphones: BMW Brings Performance School Online

    Marc Hartzman, creative director at kbs+, says the company wanted the new site "to show off how exciting and exhilarating the driving school really … Read the whole story

  • Specifics Beat Celebs In IPhone Ads

    "[Apple] typically does better with just-the-product ads, probably because consumers are more interested in it and more receptive to it," Peter Daboll, CEO of … Read the whole story

  • Despite Olympic Wins, Nike's Profits Fall

    Nike may have made a strong showing this summer, thanks to the Olympics and other high-profile sporting events, but slower growth in China slowed … Read the whole story

  • Ford Hits The Road To Tout C-MAX

    To back the new nameplate, as well as the full line of Ford's fuel-efficient cars, the company is running two road shows. The first, … Read the whole story

  • Beer Faces Competition From Other Segments

    The beer industry declined 1.3%, partly due to heightened competition from other beverage alcohol segments, including flavored vodkas, category-crossing whiskey liqueurs, sweet reds and … Read the whole story

  • New Green Mountain Campaign Focuses On Fair Trade

    Among other elements, the "Great Coffee, Good Vibes, Pass It On" campaign will offer live-streamed concerts by brand spokespersons Grace Potter and Michael Franti … Read the whole story

  • Shopping Cart Abandonment On Mobile

    Why do customers abandon shopping carts -- and what makes the mobile experience so different? Here are some techniques for improving the mobile shopping … Read the whole story