Marketing Daily
Wednesday, October 3, 2012
  • Marketers: Reach Men Through Mobile, Movies

    Overall, nearly a third of all consumers surveyed said they'd watched a movie trailer on their mobile device during the past six months, and … Read the whole story

  • Andy Palmer Unspools Nissan's Global Ambitions

    Palmer said Nissan is also trying to reach higher as a zero-emission auto brand that understands the ecological consequences of a world that will … Read the whole story

  • JetBlue Continues Support Of Charitable Partners

    JetBlue Airways is renewing its support of its charitable partners with two initiatives. The New York-based airline is holding its annual "Bid for Good" … Read the whole story

  • New FTC 'Green Guides' Warn Against Vague Claims

    One notable change in the update is that marketers that make a claim that a product has an overall environmental benefit because of a … Read the whole story

  • Santa: Riding With The Bulls

    In its most optimistic forecast since the economy tanked back in 2008, the National Retail Federation says it expects holiday sales to climb 4.1% … Read the whole story

  • Car, Truck Sales Strong In September

    Total U.S. auto sales were up about 11% for the month. Small cars were behind a lot of the improvements as consumers, who have … Read the whole story

  • Why Do We Call Them 'Creative' Briefs?

    The traditional advertising creative brief has a history dating back to 1863, when President Lincoln was asked to speak at the dedication of the … Read the whole story