Top of The News
by Thom Forbes
Red Bull was more than just along for the ride Sunday when Felix Baumgartner successfully touched down on Earth after a jump of 128,000 feet in a mere space suit. … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
Retailer private-label food brands will grow from their current 16% to 19% share of U.S. retail food dollar sales to a 25% to 30% … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Beth Ann Bovino, deputy chief economist and senior director at ratings service Standard & Poor's, says the painful global recovery we're in now ain't … Read the whole story
RESTAURANTS
by Aaron Baar
Among the new menu items are "Maine Stays," 15 dishes under $15 that include offerings such as bacon-wrapped shrimp, wood-grilled chicken with Portobello wine … Read the whole story
CONFERENCE
by Sarah Mahoney
Trouble is, telling the truth has never been a marketer's strong suit. In fact, we are still shaking our heads at how distorted some … Read the whole story
AUTOMOTIVE
by Karl Greenberg
A 60-second ad, "Follow Me," has a family in the vehicle out in the mountains, crossing snow. They ask a local for directions to … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
PayPal is launching its first-ever national ad campaign featuring actor Jeff Goldblum. The minimalist spots simply feature Goldblum talking about the benefits of using … Read the whole story
COMMENTARY
by Cella M. Irvine
It's no coincidence that viewability has become a top concern of marketers in our industry. And it should be -- when more than half … Read the whole story
COMMENTARY
by Dave Burfeind
Marketers love their brand zealots. They are instrumental in establishing the brand, and their impact is wider and stronger than ever in today's socially … Read the whole story
COMMENTARY
by Carrie Cummings
They were born in 1993 and 1994, and they're just now coming of age. They are your new demographic, and you can't reach them. … Read the whole story