Marketing Daily
Friday, November 2, 2012
  • Sandy Affects October Sales; Industry Responds

    While the storm had a big impact on the worst time of the month for auto sales and will continue to affect the industry ... Read the whole story

  • Western Brands Could Learn From 'Softscaling'

    In these increasingly volatile economic times, companies need to find a balance between optimizing their services through automated systems and maintaining (or, when possible, ... Read the whole story

  • GNC Expands Brand Campaign

    GNC will launch the second phase of its "Live Well" campaign in January with TV, out-of-home, print and online. The nationwide effort includes a ... Read the whole story

  • Ford Moves Fields Up, Mulally To Stay On

    Alan Mulally will stay on as Ford president and CEO through at least 2014. Rumors had been floating about that he was planning on ... Read the whole story

  • Snack Bar Sales Reach $6 Billion

    Growth-drivers include snack bars' broad, multi-purpose appeal and their on-the-go convenience; the shift to snacks replacing as well as supplementing meals (snacks now account ... Read the whole story

  • Anatomy Of A Sandy

    Now that Sandy has been designated a "superstorm" (and who decided that and why?) it seems that in the last four days, Northeasterners have ... Read the whole story