There's good news ahead for TV commercial junkies. Just as the supply of political ads suddenly runs dry this evening -- who won't miss all that misinforming backbiting from all … Read the whole story
In an effort to make sure its brightly colored diamond rings end up in women's stockings this Christmas, Zales let its fingers do the … Read the whole story
While all savvy brands are working overtime to deepen their relationships with loyal customers through social media, Eight O'Clock Coffee has taken these efforts … Read the whole story
The new element is a promotion on the Visit Gay Philly Facebook page around a personality quiz asking participants about their dining, shopping and … Read the whole story
Just out is Brand Keys' survey of some 16,200 consumers, who say they are going to spend 6% more than they did last year. … Read the whole story
Despite recessionary woes, dogs and cats continue to get the royal treatment with retail sales of pets and related supplies and services producing consistent … Read the whole story
One of the Sentra TV spots has a guy with a Sentra getting more and more respect from executives at his company merely because … Read the whole story
Lars Nielsen, Sennheiser Gaming's marketing and communications manager, tells Marketing Daily: "Naturally, we thought that some of them -- once in a while -- … Read the whole story
If you could make just one change to significantly improve the ability of your marketing organization to measure and manage performance, what would it … Read the whole story